School for Aircraft Maintenance Engineering (SAME)

Industry : Education

Category : Higher Education / AME

Project Overview

SAME (School for Aircraft Maintenance Engineering), established in 2017 by InterGlobe Education Services, is part of the InterGlobe group, a leading Indian multinational in aviation, hospitality, and travel. SAME aims to be India’s top AME school, offering world-class education and practical training to meet the highest industry standards. The primary goal was to generate 6,000 leads through all available online channels. With a goal of generating 6,000 leads through various online channels, we crafted a customized digital strategy that significantly improved their online visibility, increased engagement, and effectively highlighted their educational programs to prospective students.

Business Challenges / Pain Points

Design & Development Challenges

Responsiveness & Compatibility: The website lacks full responsiveness and device compatibility, causing inconsistent layouts and poor user experience on mobiles, tablets, and different browsers.

Outdated or Generic Design: The website had a plain, generic design, outdated layouts, and lack of unique branding elements, making it look unremarkable and less engaging for users.

Slow Loading Speed: The website suffers from slow loading times, which frustrates users, reduces engagement, and significantly increases bounce rates, ultimately affecting conversions and overall brand credibility.

Security & Compliance: As SAME is a leading player in its category, it was experiencing frequent malware, DDoS, and various spamming attacks. Our primary objective was to design a well-structured database architecture that is highly secure and optimized for speed.

Video Development & Photoshoot

Video development is inherently challenging, and when it’s for a brand, the complexity and responsibility increase significantly.

Marketing & Branding Challenges

Low Awareness Among Aspirants: Despite being a reputed institution in the field of Aircraft Maintenance Engineering, SAME struggled to create sufficient awareness about its programs and offerings among prospective students.

Content Strategy & Engagement Gaps: There was no clear mention of dynamic content efforts such as blogs, updates, or social engagement to build organic traffic. Lack of fresh, valuable content can reduce user engagement and trust.

Limited Online Visibility: SAME faced challenges in establishing a strong online presence, which impacted its ability to effectively reach and engage prospective students. With a limited digital footprint, the institution struggled to stand out in a competitive educational landscape.

Quality Lead Generation: Generating high-quality leads for AME courses was a significant challenge, requiring a well-structured and optimized digital marketing strategy. The goal was to identify and engage the right audience effectively, ensuring meaningful inquiries and increased enrollment opportunities.

Poor SEO Visibility & Technical Weakness: The site has a low SEO score, and suffered from very slow loading speed, leading to poor optimization and high abandonment rates.

Social Media Managment Issues: The social platforms were not managed effectively, resulting in a very low engagement rate. Our challenge was to re-engage existing followers while also attracting new audiences and building meaningful connections for SAME.

Online Reputation Challenges: There were some negative feedback and reviews on digital platforms that were not actively monitored or addressed, impacting SAME’s credibility and trust among aspirants.

Case Analysis

SAME is dedicated to providing world-class education and practical training in Aircraft Maintenance Engineering (AME). Despite its reputation, the institution faced challenges in creating online visibility, generating leads, and effectively reaching its target audience. We collaborated with SAME to overcome these hurdles and achieve their digital marketing goals.

The Approach & Solution

Redesign the website with a modern and branded look by incorporating institution-specific colors, typography, and engaging visuals such as student testimonials and campus imagery to move away from outdated and generic design.
Boost lead generation for AME courses by creating targeted landing pages with clear CTAs, running Google and social media ad campaigns, and using retargeting strategies to capture and convert high-intent users.
Increase brand awareness among aviation aspirants through digital campaigns showcasing alumni success, partnering with influencers in the education niche, participating in webinars, and sharing events online to reach a broader audience.
Establish a dynamic content strategy by launching a regularly updated blog, enhancing social media engagement with valuable posts, and maintaining lead nurturing through personalized email campaigns and newsletters.
Strengthen organic SEO and online visibility by conducting keyword research, optimizing on-page content, building backlinks from relevant sources, and implementing strong local SEO practices including Google My Business optimization and online reviews.

The Outcome

Website Design & Development

Delivered a modern, responsive, SEO-optimized website with CMS and a user-friendly Admin Panel.
Enhanced user experience and conversion rate.
Technology / Tools Used: Figma, PHP, MySQL, Bootstrap, etc.

Performance Marketing